Role Overview
Your job is simple:
Make the brand clear, desirable, and easy to buy from.
This is not about presentations.
This is about positioning, messaging, and revenue.
What You’ll Do
Brand Positioning
Define who we are and who we are not
Build a sharp, differentiated identity
Consumer Understanding
Identify real triggers:
financial stress
fear of negativity
desire for control
Build clear customer personas
Campaign Strategy
Plan and execute campaigns with:
strong hooks
clear offers
right channels (ads + organic)
Funnel Optimization
Build and improve:
Reel → Website → WhatsApp → Purchase
Identify and fix drop-offs
Product Messaging
Convert features into emotional benefits
Make products easy to understand and desire
Growth Experiments
Test:
offers
bundles
pricing angles
Focus only on what drives results
What We’re Looking For
2–5 years in marketing/brand strategy
Strong understanding of:
D2C brands
consumer psychology
sales funnels
This Role Is NOT For You If
You think branding is just design
You ignore data and conversion
You rely on copying competitors
